What's Your (tag) Line?

Does your business have a tag line? You know, like "Coke- it's the real thing"; or "Pepsi- the choice of a new generation" (just to be fair, ya know.)
Sometimes it can be hard to come up with a tag line. It needs to be something that is catchy and tells a little bit about the personality of your business. One great way to come up with a tag line is to brainstorm with some of your trusted employees and customers. One person trying to come up with ideas can be difficult, but working within a group can be fun and inventive (and eye-opening, too).
One 'rule' to remember - there are no stupid ideas when you're brainstorming. Make sure each person knows that everyone's ideas will be considered. The junior stock boy's ideas will be treated the same as the boss's suggestions.
Jot down each idea - even if it sounds dumb, it might trigger a very good response from someone else. And in the worst case, if it's completely silly, the laughter can relieve stress.
And speaking of humor- if you're having trouble getting started, tell everyone to come up with the craziest idea they can. Sometimes thinking around corners can bring out some good ideas that will really work.
You can always bring in your professional designer to help, and he or she will have some great ideas too. Your designer can fine-tune things and give you some tips on how best to word things, but remember, you know your business better than anyone else, so you should have some input into the process.